Million Dollar Marketing Consulting Secrets: An Interview With Robert Clay
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Entrepreneur members get access to exclusive offers, events and more. But uh, yeah, January [inaudible] 96 on my dining room table. I was deciding I wanted to try my hand at consulting. I had had a, you know, large corporate positions, but I wanted to consult. I thought it was going to be somewhat easy. I have an MBA.
I thought, Hey, this marketing thing and programming and algorithms is right up my alley. So I started doing it. Then it took off and it just grew. I hired a couple people, a kept growing, hired a couple more.
So it has certainly grown over 22 years. Uh, and in fact, if you do a google search for who is the father of Seo, I show up. Oh, hey, real quick, real quick. So Bruesewitz. I want to play a little audio excerpt. One of our listeners called in and wanted to leave this for you. Bruce, are you ready for this person? But Bruce, hopefully that tribute. Did you justice my friends?
Can you please explain to me when you say it took off, did you, were you cold calling businesses? We, you email and businesses. Were you. How did you get your businesses? Because you have so many clients today. I mean you have thousands and now you have pray a waiting list for everything you do. How did you start?
Were you starting out of an apartment? I mean, how, how did you start Your Business?
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Well, as I said, I started it at home, but the way I got my business is I actually optimize my own site. So I am actually in the entire history of the company. Not had to go out and do a cold call. People cannot figure out how to get ranked. They basically call us. They go to the website, fill in the form, we touch base. Well, my site is of course bruce clay. Um, I have several sites, but bruce clay.
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It is all about search engine optimization. In fact the site is over 5, pages and not a bit of it takes ads and not a bit of it is, uh, in any way generating money. The site is just there for people to learn about Seo. So here we go. Also, I like to freshen up our, our, our approach.
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You know, we help companies with marketing and I always want to stay. Uh, I believe in coaching.
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I believe in hiring mentors who really know the path and you are, I mean, seriously, you are in a good way. You are the father of the industry. Why can the listeners out there not hire a search? Why is it just not possible? Well, the fact is that the industry is changing. Google changes the algorithm approximately five times a day.